One time not long ago, Yahoo made it clear that it was all about online privacy,user anonymity and the ability to use their services without feeling like it was a page out of 1984.

Times have changed, and with it, so has Yahoo’s data retention plans. Once they would hold it for 90 days and now a year and a half. Apparently its for more targeted ads, but in truth, like many things, data can be used far beyond the scope of a promise and the policy which that data is governed changed at a moments notice