Steve Jobs lead’s crusade against evil.
Apple gives satanists hell
By Macworld staff
Apple’s legal team is in dispute with The Church of Satan.
The church’s webmaster is an avid Mac fan and had created
parodies of Apple’s Think Different advertising campaign,
featuring cult leader Anton Szandor LaVey. The site also featured
Apple’s familiar Made with Macintosh Web badges and Apple logos,
The images were maintained on the cult’s site for two years.
Apple, fearing the negative connotations of having its brand
identity connected to the Church of Satan, forced it to cease
Not devil may care
Apple’s legal firm, Arent Fox, insisted the images be removed, on
the grounds of trademark infringement. Its statement read: “Apple
believes that your use of the Made With Macintosh and Think
Different badges in this manner is likely to tarnish the goodwill
associated with the Apple trademark.”
The Church contends that its Web site was built on a Mac, and
that the cult’s webmaster was proud of this. It also believes
that Apple’s ‘Think Different’ slogan is close to its own
beliefs, arguing that the company’s decision to force the Church
to remove the images is tantamount to a suppression of belief.
Cult webmaster Peter Gilmore said: “View with fresh perspective
the company which introduced its Macintosh using a lengthy
commercial dramatizing an athletic young woman smashing the grey
visage of an Orwellian dictator on a video screen. She burst
through the ragged, shuffling hordes, a vision of Satanic
splendor, and refused to submit to conformity.
“If we were making this again today, the face on the screen could
be that of Steve Jobs, and Apples lawyers might be huddling
amongst the masses, only moving away from the crowd to stick out
a foot in an attempt to trip the heroine on her dash towards the
promotion of independent thought.”